> we can create a product that is more desirable than similar models housed in plastic with SmartOS
I would not pay a premium for metal case - and I am not in the cost conscious above all consumer market. I am really skeptical there is a large contingent that would. In any event - maybe no smartos, but this minimal firmware would have to be beyond reproach, and support Dolby Vision, proper tone mapping, GSync/Freesync/VRR, isf calibration, substantial Rec 2020 gamut, and probably excellent upscaling. You’re never gonna attract the cost conscious market - the segment beyond that has very particular standards. I dont see how you can survive excluding either one of the gamer or cinema enthusiast markets - especially when the current high end TVs already cater to both. Just because the LG C- series of TVs are clearly a consumer product does not mean they are junk. And the software isn’t nearly as bad as people gripe about (at least in the higher end market where you’d be competing) - not enough to forego actual image processing features.
Elsewhere was dismissed consumer display color calibration as a “marketing gimmick” - it isn’t. These TVs have fantastic accuracy out of the box, but because they’re carefully designed and factory set that way. I think you are too dismissive of the existing market.
I would not pay a premium for metal case - and I am not in the cost conscious above all consumer market. I am really skeptical there is a large contingent that would. In any event - maybe no smartos, but this minimal firmware would have to be beyond reproach, and support Dolby Vision, proper tone mapping, GSync/Freesync/VRR, isf calibration, substantial Rec 2020 gamut, and probably excellent upscaling. You’re never gonna attract the cost conscious market - the segment beyond that has very particular standards. I dont see how you can survive excluding either one of the gamer or cinema enthusiast markets - especially when the current high end TVs already cater to both. Just because the LG C- series of TVs are clearly a consumer product does not mean they are junk. And the software isn’t nearly as bad as people gripe about (at least in the higher end market where you’d be competing) - not enough to forego actual image processing features.
Elsewhere was dismissed consumer display color calibration as a “marketing gimmick” - it isn’t. These TVs have fantastic accuracy out of the box, but because they’re carefully designed and factory set that way. I think you are too dismissive of the existing market.