All new cars in the EU have to have always online SOS connectivity so I don't think anyone can charge for it
" eCall is a system used in vehicles across the EU which automatically makes a free 112 emergency call if your vehicle is involved in a serious road accident. You can also activate eCall manually by pushing a button. "
"Compulsory for new car models
If you buy a new model of car, approved for manufacture after 31 March 2018, it must have the 112-based eCall system installed."
Toyota subscription services described here: https://www.toyota.com/connected-services/
One of these is "safety connect" that does stuff like SOS button and stolen vehicle locator.
It is not for the built-in safety features like collision detection and lane departure alert.