Oculus is between a rock and a hard place. The rock being consoles that want their own native VR solutions and aren't interested in sharing their cut of games etc and the hard place being Steam.

You just can't compete with Steam. It's been tried. All competitors are mercilessly drowned in the giant fucking moat surrounding GabeN's castle.

PC gamers are fiercely loyal, "generally" more informed then other consumers and absolutely despise any forms of dark patterns. Because Steam has always done right by PC gamers Steam has benefited from that loyalty for a good 2 decades now.

Everyone is welcome in GabeN's castle but y'all gotta pay the toll to cross the drawbridge.

>Because Steam has always done right by PC gamers

It took a lawsuit to get refunds for Steam.

>absolutely despise any forms of dark patterns

Steam has been doing lootboxes and NFTs for more than 10 years

These kids don't remember how much gamers hated Steam when Valve first crammed it down our throats

The new batch of kids don't seem to mind using Game Pass or picking up Fortnite of the epic games store, either

For people interested in this topic, the "People Make Games" channel on YouTube have a couple of related videos with original research/interviews:

* "How Valve is Profiting from Steam's Back-Door Casinos": <https://www.youtube.com/watch?v=eMmNy11Mn7g>

* "Working at Valve: 'A Fearless Adventure' or 'Lord of the Flies'?": <https://www.youtube.com/watch?v=s9aCwCKgkLo>

Sure, but thanks to bad behavior by the rest of the industry, Steam is still looked at very favorably by consumers in contrast.

Oculus has thrashed SteamVR, because the hardware side of things fell apart and the Quest 2 is a lot more like a console. It was actually pretty successful in 2021, Zuckerberg is doing his best to kill it with random rebrands and missing why people buy it (stuff like Beat Saber instead of weird replacements for the real world), but Vive/Reverb/whatever is nowhere

Oculus is not even being sold in Germany, the largest EU market.