> until we drop the whole 'tracking is bad we should just shut it all down', and start to think of a fair and reasonable way for users to say 'I am ok with company B knowing that I have a relationship with company A' then these increasingly nerfarious tracking efforts will happen.
Given how companies have completely and utterly ignored the idea of consent banners, I am deeply disinclined to believe that most companies would ever actually be satisfied with a user controlled choice in the matter. Where we actually are is that companies will relentlessly attempt to stalk everyone all the time no matter what, and in face of that the only sane conclusion is that in practice tracking is bad and we should shut it all down.
Given how companies have completely and utterly ignored the idea of consent banners, I am deeply disinclined to believe that most companies would ever actually be satisfied with a user controlled choice in the matter. Where we actually are is that companies will relentlessly attempt to stalk everyone all the time no matter what, and in face of that the only sane conclusion is that in practice tracking is bad and we should shut it all down.