If "breaking the law" meant something they would try to avoid doing it so often.
Microsoft in the 90s was recognized guilty of abusing their monopoly. What were the consequences? nothing. This sort of thing used to mean something, see: Standard Oil v United States. But the current world is a world that belongs to megacorporations.
Tracking people against their will is a drop in the ocean of what corporations get away with.
This, in many ways, is like a billionaire getting a ticket that doesn't amount to more than the hundreds of dollars for bad parking. The billionaire doesn't care.
Law only has meaning when the punishment is coercive.
