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The teaser ads that JCP is running on TV show people getting mad and screaming at piles of coupons as they fall out of mailboxes, newspapers, clippings, etc and then missing the sale when they get to the store, or after the fact:

http://www.youtube.com/watch?v=NA0L556vGa4



Great commercial and easily relatable.

Just yesterday I was looking for shirts at a top3 US retailer and encountered something I'd never seen before:

  - there were six rows (shelfs) and about 7-8 columns
  - there was a maybe 14x10" "70% OFF" sign at eye level
  - HOWEVER, there were two qualities/brands contained in the cells
  - one brand had the clearance 70% off marked on their tags
  - the other brand DID NOT and was marked full price
  - the clearance and full price cells were randomly placed
So the display resembled this simplified matrix:

  [FULL][sale][FULL]
  [sale][FULL][FULL]
  [FULL][sale][sale]
I had already carted four shirt designs before realizing three of them weren't on sale. Tricky bastards. ;)

edit: formatting




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