I looked into her company. It seems to be some sort of personal assistant service for $600/mo, $1500/quarter, or $5,900/year. And there's a page trying to convince employers to get the service for their employees so that they can be more productive at work.

Small company from Ohio? Sure. But their target demographic is definitely not small town Ohioans.

She and her husband are both Duke MBAs and ex-McKinsey.

Oh damn, maybe that’s why it came to mind.

I updated the comment because referencing an explicit example was *not* my intent.