> I don’t remember being a highly profitable venture before
It was profitable on an ongoing basis (the most recent reported period had a one-time charge that made it unprofitable, IIRC) though not “highly profitable”. Since the Musk takeover was announced – leading to forward advertising sales drying up even before it was consummated – its been (by Musk’s own description, including as to the timing, though he places the blame elsewhere) hurtling toward bankruptcy.
It was profitable on an ongoing basis (the most recent reported period had a one-time charge that made it unprofitable, IIRC) though not “highly profitable”. Since the Musk takeover was announced – leading to forward advertising sales drying up even before it was consummated – its been (by Musk’s own description, including as to the timing, though he places the blame elsewhere) hurtling toward bankruptcy.