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What's equally fascinating from this list is how thoroughly and completely Meta has wasted the opportunity of WhatsApp. Notice how it's one of the most used/downloaded apps and not high in the list for deletes.

I interviewed at WhatsApp post acquisition, but it seemed pretty obvious that the Facebook PMs and leadership that they installed post acquisition had neither the will nor ability to actually develop a strategy and make clear decisions in the absence of data and metrics.

Mark doesn't care of course, because you can't expand an ad network into a product hardened against surveillance. They tried for a while by investing in Messenger as a potential WeChat-like platform, but it was the wrong horse to bet on when WhatsApp already won internationally and iMessage/iPhone was the platform of choice among US teens.

Meta is the new Yahoo. One huge blue/purple legacy app they will continue to milk as it slowly fades, and then just a trail of death and decay in a long list of acquired products. Thank god Signal has come around and is being invested in.




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