Interested what the HN community thinks of this one. I believe getting the major players onto a platform allows for mass adoption but once the platform is open for other content producers you can bring the major entities onto the same level as the small content producers leading to a more open market, taking some of the leverage away from the content companies.
This is why Netflix, Hulu and YouTube are making distribution deals but also creating or licensing exclusive content to give them more leverage. If Netflix exclusively owns a couple of hit shows they suddenly have a lot more leverage when licensing content.
If you want to take down Hollywood you have to help them monetize first, they do create great content so instead of taking them down this model puts them in line with other content creators. I think it's the same with the fact Apple is opening iTunes Connect up further.
This is why Netflix, Hulu and YouTube are making distribution deals but also creating or licensing exclusive content to give them more leverage. If Netflix exclusively owns a couple of hit shows they suddenly have a lot more leverage when licensing content.
If you want to take down Hollywood you have to help them monetize first, they do create great content so instead of taking them down this model puts them in line with other content creators. I think it's the same with the fact Apple is opening iTunes Connect up further.