I was under the impression the content sorting algorithms pay attention to metrics like engagement (likes/reactions/comments) and how long people read it, and then since it's their motive to keep you scrolling for as long as possible (so that you view as many ads as possible), they lean on their user data to promote hot stories that cause good engagement.
Therefore, if the users consumer lots of "divisive" content and it causes good engagement, isn't it the user's fault for being such "fans" of the divisive content that it makes Facebook algorithms promote it?
If a dealer repeatedly puts a needle in front of an addict, and encourages them to take it, and they end up giving in, who's responsible?
The addict is of course not without blame, but at the very least I hope we can find a consensus that the dealer is behaving extremely immoral. This is essentially how I view facebook. It's abusing the human condition for profit with destructive effects.
You’re also forgetting the ability for ads to explicitly target people. So it’s more like finding the person who just lost their family and job and putting a needle in front of them. They weren’t an addict to begin with.
I think a better analogy would be with the tobacco industry. Both are controlled by huge multinationals, heavily connected with the advertising industry, and have a lot of influence and power in developing countries.
Facebook isn’t coming over to your house and forcing you to navigate to their website. This would be more like the addict going to meet the dealer and then being offered what they want.
Would you say it is a heroin addict’s fault for getting addicted to opioids after a doctor pushed them into opioids when the doctor was far more aware of the risks than the patient?
We all have the ability (and some might argue responsibility) to educate ourselves on what our actions cause, and that’s why a lot of people, myself included, minimize or avoid Facebook use. However, that doesn’t remove culpability from Facebook for pushing addicting, polarizing, or divisive content onto users.
They are just pursuing profit, yes. But we as a society should really be pushing for their profit to be diminished by the extent it negatively impacts society. For instance, imagine Facebook were in part liable for terrorist attacks because it pushed radicalizing content, or partially liable for suicides, because it pushed content that destabilized someone’s mental health. We shouldn’t be tolerating them pushing content because the user is “such a fan” of the content any more than we tolerate doctors pushing addictive drugs, gambling or cigarette companies pushing their products, etc.
No. Hijacking emotional/biochemical triggers in our brains is not the same as giving us what we "want". It is the exact same problem as with clickbait/ragebait titles on content (which... often get shared to Facebook).
People ruin their lives doing things that feel "good" in the moment all the time. Facebook is a machine for that.
Not all engagement is equal to Facebook. At one point they considered the angry reaction to be worth twice as much as the happy reaction when deciding if a story should be ranked up.
Therefore, if the users consumer lots of "divisive" content and it causes good engagement, isn't it the user's fault for being such "fans" of the divisive content that it makes Facebook algorithms promote it?