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For example, an excellent synth app like this would probably sell for at least $99 as a plugin for Mac/PC: http://beepstreet.com/horizon

I don't know for sure but I'd be very surprised if it's moving 20x the units it would as a plugin. But if you price something like this above $10 you'll get all kinds of user outrage because that's not what an "app" should cost.



I'm listening to the link of the app and it is good but people have to be aware of it. This is the third synth app I've seen. I've also seen Animoog that was posted on The Verge.

The fault is that these apps need more advertisements. I'm willing to bet that most don't know that they can create music with a low-priced app. Consumers need to be made aware of this. There are YouTube videos destined to be made with these kind of apps.

For example, I saw an Sprint iPhone ad yesterday (maybe you've seen it?) where a guy is talking to his girlfriend while watching a game. All I gathered from the commercial was that the iPhone was on Sprint. They didn't give me the app or whether the game was live. The commercial became immediately insignificant.


I don't think marketing is the answer here. Every musician I know with an iOS device knows about this app. The problem is that the potential audience for something like this is never going to be big enough to make the Angry Birds pricing model work.


I've seen some that hate movies or TV but I've never seen anyone who doesn't like music or wants ti create it, even on a superficial level.

Angry Birds is an outlier. Their success had as much to do with quiet advertising than any blog could do.

At the end of the day, everyone wants to create – even it is something different with an usual set of apps.

Some believe that iOS is only meant to consume. I don't believe that. Apple has essentially released iWork and GarageBand in subsequent iPad releases.




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