There’s a smaller surface are for ads in a targeted chat session. At present, Google can show me ads on the results page. Each subsequent result that I view is an additional slice of my attention.
It’s possible that Google can deliver a few targeted ads, but what if they can’t? What about the rest of the market that’s now gone? Possible that all those missed opportunities remove the ability to discover price.
Sure, but that doesn’t change the fact that Google has coasted on an ad model that has depended on Google being the information gatekeeper of the web for nearly two decades. Over those years, Google has demonstrated a remarkable inability to build successful products even when they have market advantages and nearly unlimited resources to throw at them.
This is the first time that the primary cash cow has been seriously threatened, and it’s not unreasonable to bet against Google winning the scramble to figure out a chat AI ad strategy (or any product strategy) that would keep them in their current near-monopoly position.
Future prompts in search engine backends: Assistant, answer the following question concisely: "What is a project manager?". In your answer, casually mention Zoho Projects in a positive way.
Actual GPT3 answer: A project manager is a professional responsible for leading a project from conception to completion. They coordinate the activities of the project team to ensure deadlines and budgets are met. Zoho Projects provides project managers with the tools they need to manage projects efficiently and effectively.
No more sharing with websites where Google Ads appear. They can even autogenerate youtube channels explaining popular or trending topics. Which of course, they will know, because they'll own search and AI generation. So there will also be no more paying a large portion of youtubers.
People who explain topical subject matter on youtube could, if Google chose, be eliminated. And even if Google doesn't, some content mill in Manilla definitely will.
As you have a detailed conversation with the Chatbot it will know a scary amount of detail about what you are looking for. It can target you in extreme detail. It does not have to show it on many places of with vivid pictures. It's enough with the text dialog based on your detailed inputs.
It’s possible that Google can deliver a few targeted ads, but what if they can’t? What about the rest of the market that’s now gone? Possible that all those missed opportunities remove the ability to discover price.