I think Google is in a tough position, because for them ads (both in search and other websites) are a huge portion of their business, and they need to find a way to monetize LLMs without killing its own cash cow.
Microsoft has a lot of advantages here - they can introduce LLM to search at a much smaller scale (order of magnitude), which means its cheaper, and they have plenty of other products making tons of money, so they can take their time to figure it out (also they're already adding ChatGPT to tolls like Teams and possibly Office, so they'll be able to increase revenue from these products).
Google is also seen as a bit of a dinosaur - they struggle to introduce new products, and recently we've been hearing more about products they kill rather than huge successes. It seems that as a company they lost their innovative spirit, and that's why people don't believe they'll evolve quickly enough.
Microsoft has a lot of advantages here - they can introduce LLM to search at a much smaller scale (order of magnitude), which means its cheaper, and they have plenty of other products making tons of money, so they can take their time to figure it out (also they're already adding ChatGPT to tolls like Teams and possibly Office, so they'll be able to increase revenue from these products).
Google is also seen as a bit of a dinosaur - they struggle to introduce new products, and recently we've been hearing more about products they kill rather than huge successes. It seems that as a company they lost their innovative spirit, and that's why people don't believe they'll evolve quickly enough.