The actual traits described are not a choice, but identifying as part of the LGBTQ culture absolutely is. Not everyone is comfortable advertising their sexuality to strangers.
Do you think only the 'traditional dominant culture' has a desire for personal privacy? I tend to view privacy as more fundamental, and in my experience most people want a good amount of it. I do not feel unique when I say that regardless of who I am attracted to and/or having sexual relations with (or nobody at all), this is only my business (and my partner, if they exist).
I can name a number of people in my family who are openly gay but not politically active. If you asked them if they identified as LGBTQ+ they would probably say "sure" but they don't wave flags, have stickers, clothes, or anything else proclaiming their sexuality. They're not trying to hide it (as if that were possible, they're all married to partners of the same sex), but it isn't a fundamental part of how they interact with the world.
And I know people in my family who are quietly bisexual or gay, too. Plenty of folks would accuse them of being in the closet, as if that were bad (because they should want to advertise it, right?). It must be fear of bigotry that keeps them in the closet, right? In my experience, no, they aren't actively hiding anything, not using subterfuge to make people think they are straight, they just keep their sexuality to themselves.
I've heard a good part of younger generations think differently. I get the impression the pride thing represents more than sexuality to kids who don't share the same context as older generations. They almost treat it like a brand.
I agree 100%. I have two middle school-age kids, only one of whom has entered puberty but both have extensive thoughts on what LGBT(+) means. I do a lot of smiling and nodding, and just listening, because they really see it quite differently than any adult I have met. It's very much become an entire culture that is only loosely related to actual sexuality.
I am very interested to see how it plays out with my kids as they mature, and as their cohort matures into adulthood. It's fascinating, a little overwhelming perhaps, but not particularly threatening. They aren't at all militant, and I don't know if that's an age thing, or if the culture is evolving away from it.
Sexuality seems to not be a choice, but gender expression (which people sort of mentally lump in) can be a choice (obviously gender dysphoria is not a choice, but not all gender expression decisions are made due to the presence of absence of dysphoria).