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> If we pick exotic technology, it’ll be harder to hire (and we won’t ship as much product).

If you need to do something that's not just generic CRUD app/site... picking an exotic technology that high-powered programmers love, might make it easier to hire.

Compare:

"We're building a gig economy app to clean gas station bathrooms, and we eat our own dogfood!"

to:

"We're USING RUST to build something (not a crypto scam, honest), and WE WILL PAY YOU MONEY TO HACK RUST, and did we mention RUST!!!"



Leave it upto what engineers want, and they will try to build a google scale thing to put it into their resume.


Latter has a risk of attracting fanboys and detracting product engineers.


Not in my experience.


I’m curious about the hierarchy between crypto scams and gig economy bathroom cleaning apps.

That aside, finding warm bodies to fill a position is usually not the problem, they need to actually help your product grow.

Focusing on the technology prominently is like hiring security guards by touting the big guns they’ll get. You’ll be rolling the dice on the people that come to you for the position.


I've seen this happen with Haskell for web backends for instance.


It's also been known to happen with Common Lisp and Scheme.




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