If the smaller companies I’ve worked for are any indication… don’t get hung up on branding this app. Be able to swip swap a logo and call it a day.
My god the time wasted talking about branding and then a client can’t even provide a decent logo and turns out they didn’t care about the branding anyways.
Don’t waste your time on that stuff unless it’s hyper critical to the core product itself.
To add to this, I have an application in production with a client right now that literally doesn’t have a logo. The favicon is the initial of the service’s name on a random color background. Nobody has ever asked or commented.
My god the time wasted talking about branding and then a client can’t even provide a decent logo and turns out they didn’t care about the branding anyways.
Don’t waste your time on that stuff unless it’s hyper critical to the core product itself.