It's being enforced. The problem is that the "free market that knows better" has collectively decided that they will go against it.

And the enforcers are expected to work with the companies before fining everyone.

However, it was enough to hand out some serious fines, and sites started falling in line https://noyb.eu/en/where-did-all-reject-buttons-come Funny how this works, right?

And more fines are coming https://noyb.eu/en/breaking-meta-prohibited-use-personal-dat...