Even though whatever Yelp does is not illegal, it engages in unethical practices: "[R]emoving positive reviews wasn’t extortion because Yelp didn’t have to publish those reviews at all. Third, publishing or showcasing negative reviews wasn’t extortion because Yelp has the legal right “to post and sequence the reviews.” Finally, the plaintiffs claimed Yelp wrote bogus reviews to punish non-advertisers, but the plaintiffs didn’t provide adequate evidence that Yelp wrote those negative reviews instead of someone else. For example, even if a business couldn’t find records matching the reviewer’s details, that doesn’t mean Yelp falsified that review (compare the Yelp v. Hadeed case, which in a different legal context gave more benefit of the doubt to an aggrieved business with similar claims)."