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Those sources seem like hiersay. A recent story I heard was by Loius Rossmann [0] claimed that he found the family member of a Yelp sales rep left a bad review after he turned down a yelp offer.

That just doesn't make sense to me? Like Yelp is telling their sells reps to ask their family to give bad reviews for businesses that don't buy ads?

There might be an argument for Yelp to adjust incentivizes for their sales people to discourage that behavior, but AFAIK they are acting on their own and not because Yelp said to do that.

[0] - https://www.youtube.com/watch?v=gQAAauJlPq0



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