The page explains that Japan is ranked highly "masculine" because of how competitive the society is.
> What you see is a severe competition between groups. From very young age at kindergartens, children learn to compete on sports day for their groups (traditionally red team against white team).
In corporate Japan, you see that employees are most motivated when they are fighting in a winning team against their competitors. What you also see as an expression of Masculinity in Japan is the drive for excellence and perfection in their material production (monodukuri) and in material services (hotels and restaurants) and presentation (gift wrapping and food presentation) in every aspect of life. Notorious Japanese workaholism is another expression of their Masculinity. It is still hard for women to climb up the corporate ladders in Japan with their Masculine norm of hard and long working hours.
So they explain away why their number is completely opposite of what it should be, given their definition of "masculinity" in a culture. Their explanation is BS: Japan is a very consensus-oriented society, not one based on individual heroism, at all. So one thing must be a lie: either their definition of "masculinity", or their ranking of Japan. They can't be simultaneously true.
Their actual definition says nothing about workaholism, or drive for excellence and perfection. In fact, I don't see how those are "masculine" in the slightest (nor are they "feminine", they're orthogonal issues).
> What you see is a severe competition between groups. From very young age at kindergartens, children learn to compete on sports day for their groups (traditionally red team against white team). In corporate Japan, you see that employees are most motivated when they are fighting in a winning team against their competitors. What you also see as an expression of Masculinity in Japan is the drive for excellence and perfection in their material production (monodukuri) and in material services (hotels and restaurants) and presentation (gift wrapping and food presentation) in every aspect of life. Notorious Japanese workaholism is another expression of their Masculinity. It is still hard for women to climb up the corporate ladders in Japan with their Masculine norm of hard and long working hours.