Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

Don't just flipping don't. I don't like getting obnoxious emails from people I've never heard of. It pisses me off when I get random emails because you forced me to provide an email address to read your documentation. Here's my advice for email marketing to a developer just flipping don't.


Agreed. "Our spammy emails get low open rates and tons of unsubscribes" should be a signal to stop, not find a way brute force your way into my face.


The obvious corollary is "our spammy emails get good open rates and low unsubscribes" is a signal that we should continue. Do you agree?


Maybe... A company I used to work at has a really good adjacent network... I had suggested that they put more effort into their industry blog and newsletter instead of some of the other marketing ideas. Both are now a significant portion of their traction and a lot of people are there for the content. Marketing is just a side effect, even if the purpose of the content was marketing in the first place.


That would be a signal that either:

a) it's not spam

b) you are feeding intelligent honeypots

c) you are dreadfully miscalibrated on open rates and unsubscribes

Smart money is on c.


I mean, there are ways to do newsletters well. Articles from Tailscale get on HN often for example. I would agree that spammy emails are not helpful though.




Consider applying for YC's Winter 2026 batch! Applications are open till Nov 10

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: