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> Look how quickly Shorts copied TikTok. Google may not be good at innovating, but they would copy it in short order.

Isn't that a counter example? Shorts copied tiktok, yet tiktok is still a very clear threat.



Hell, I would argue that Shorts lowers the value of YouTube as a whole, from a consumer point of view.

It breaks UI continuity just so it can shove a product down your throat that is basically just TikTok but worse.


I agree. YT Shorts have made YT less pleasant to use.


Sure, but Shorts has only been around for about a year.

> Now, Shorts claims 1.5 billion monthly viewers — more than TikTok has at 1 billion viewers a month — and gets 30 billion views a day. (In October, Meta said in an earnings call that Reels gets 140 billion “plays” a day across Instagram and Facebook, which includes when videos start automatically, as well as when someone clicks play. TikTok didn’t respond to requests for comment on views per day.) But unlike the rest of YouTube, which often brags that people watch more than a billion hours of video a day, the company doesn’t disclose watch time figures for Shorts.

> https://www.forbes.com/sites/richardnieva/2022/12/20/youtube...

Political pressure to cancel TikTok + heavy growth in Shorts and Shorts will be the main short video site within 3 years.




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