I have a friend who used to work in accounting at Uber freight, and he said it was the only division that actually made money at all, and even that was quite poor. If it were not for mountains of VC cash keeping these things going they would simply fail, good UX or not. Unit economics are the physics of the business world, and Uber and lift just simply have shitty numbers full stop.

The VC money has let these companies escape gravity for this long but it likely won't last forever.