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Lots of possibilities:

* Golden handcuffs, but intending to move away once they vest.

* Actively trying to move away, but want to have a new role at that/better level lined up.

* They might've been eased into it through deception (e.g., someone raises a concern internally, they're assured that's not happening or has stopped, and only later it's in the news that it's happening anyway).

* Or, really, "tech" has pervasive ethical flexibility. Figuratively, the same kind of people who were looting pension funds in the 1980s are now selling out computer users, and they've normalized a lot of sociopathy, so the party is open to a lot more people. Normalized, it's easy to rationalize doing just a little more. Example: "Oh no, they're monitoring journalists." Which is something almost every startup Web site starts participating in, on their first day of business, when they add third-party trackers, and then often they add to that.



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