This is the problem in a nutshell, no? A company that does not value a team that delivers measurable value to non-technical teams, and that provides no "alternate paths" for its non-technical users to vouch quantitatively for the promotability of technical team members, is creating a culture that is suboptimal for its financial goals. That quantitative bar must be high, of course, but if I heard as a C-level that people were getting advice "don't work for products for business users" I'd clear my calendar and get to the heart of why that was, because the very "routing fabric" of the company would be at stake. If they're not allowed to build i-tools, your technical teams will miss insights they need to build the right things, from the users who know more about the domain than anyone else.
This is the problem in a nutshell, no? A company that does not value a team that delivers measurable value to non-technical teams, and that provides no "alternate paths" for its non-technical users to vouch quantitatively for the promotability of technical team members, is creating a culture that is suboptimal for its financial goals. That quantitative bar must be high, of course, but if I heard as a C-level that people were getting advice "don't work for products for business users" I'd clear my calendar and get to the heart of why that was, because the very "routing fabric" of the company would be at stake. If they're not allowed to build i-tools, your technical teams will miss insights they need to build the right things, from the users who know more about the domain than anyone else.