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> You either love meat and won't touch these things with a 10 feet pole or [...]

I'm 90% plant-based (I occasionally eat meat). I love beyond meat and prefer it to real meat, but it's more expensive than real meat. One of the more significant egoistic advantages of a plant-based diet is the cost, which generally means it tends not to end up on the shopping list.

Their target market is all wrong. They need to drop the cost below "luxury food" and cater to the crowd who are scraping together cash for a McDonalds.



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