The scary thing is, I think he really believes that.

I'm still not sure. Billionaire titan buys what he has called "the public square". I think it's safe to assume that he's more interested in the effect that his speech can have, not whether he buys into the meaning of any given utterance.

You think he really doesn’t care about ‘woke activists’?

I do, but I thought the question was whether or not he believed that woke activists are the proper blame for an advertiser not buying his services.

I wouldn't be surprised if he knows that advertisers have other valid reasons for not wanting to place their brands on his site, but that he's playing to the far-right base anyway.

For example, he used the number "88" in a hostile back-and-forth with Alex Vindeman yesterday, a pretty clear dog whistle.

Agreed - He is what he appears to be. Although I think the kind of doublethink you suggest he’s engaged in has a way of becoming one’s actual beliefs.

Do you have a link to the “88” tweet?

I don't. I left Twitter yesterday. I did find a tweet with a purported screenshot, though.

https://twitter.com/JustSchmeltzer/status/159723568323130982...