Given the popularity of the vegan diet among millennials and Zoomers I expected this type of products to skyrocket.
The marketing was building a lot of hype, and targeting fast-food was smart, because I think that meat is usually very low quality so changing for a plant-based recipe could have been a double win: the taste is not worse or better, and the concerns about animal cruelty and bad ecological footprint is the worst for the type of meat used in this industry.
The marketing was building a lot of hype, and targeting fast-food was smart, because I think that meat is usually very low quality so changing for a plant-based recipe could have been a double win: the taste is not worse or better, and the concerns about animal cruelty and bad ecological footprint is the worst for the type of meat used in this industry.