People expect their government to protect them.If I buy a product based on false advertising,i will be pissed of at the government for allowing that false advertising, instead of blaming my self for not doing due diligence. Similarly with food, i expect the government to disallow things that are seriously harmful to my health (think proven carcinogens).My personal data, if not handled correctly can cause as much damage as me consuming a specific food that has been contaminated with a banned substance.