Indeed. Ask anyone running the general discussion group for a small town. The difficulty of effective, fair, and efficient moderation cannot be overstated.
Ask anyone running a general discussion group for a neighborhood. It consumes a lot of time/effort if you do any sort of active moderation. Most people eventually quit if they're not being compensated in some significant way.
On the other hand, if anything goes it can probably be fairly hands off.
Indeed they do. And on that team is a massive number of salespeople who are constantly farming the world for advertising dollars and a large team of machine learning engineers helping to ease the burden of moderation.