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Pull only works if you know what you're looking for. You'd end up researching race horses when you needed a moped.


Are you seriously saying that we need modern "push" marketing because doctors can't be trusted to google a cure for smallpox?

I agree that sometimes it's true that people need marketing to discover solutions, but, in the vast majority of cases I've encountered, marketing is self-serving, manipulative crap. For a concrete example, see cigarette advertising, corporations funding climate change denial, or most political advertising.


They probably work for Google, because they did seriously say that and it is seriously ridiculous.

How does that adage go?

> It Is Difficult to Get a Man to Understand Something When His Salary Depends Upon His Not Understanding It


Not only that but it implies that specifically targeted forms of advertising (ie aanti privacy) are the ideal. Certainly an interesting perspective




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