Hasn't advertising been around since way before the 50s? But anyways, I think the capitalist society cannot keep churning unless there are new products/services being created regularly...the whole thing is like a house of cards. If production slow down, people lose jobs, no disposable income, consumption goes down, etc...
Yeah this is the argument I usually hear for why things are this way.
You have to keep the guy in the factory slaving away making widgets so he can afford the Mercedes that the ad promised would make him happier so that the girl in the lab will slave away on the cure for cancer to pay for the widgets the guy in the factory made that the ad told her would make her happier.
The above sure sounds sad to me, and I can imagine another system might be better for many people in many ways, but I think it's at least an argument worth acknowledging that there is still meaningful progress to be made, and economic growth might contribute to it.