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> I would point out that the concept is really no different from how ISPs work, and yet the public seems to have wrangled with that one.

Geographic locality helps. At any given location, the choice of ISPs will be severely limited. If my experience in a major European city scales, there will be between one to three ISPs able to service your areas, plus a few more niche/specialized ones. The actual choice is usually made based on ads, or asking a tech-savvy acquaintance for help.



So, you're saying that people can get the concept, but only if there's only two or three choices?

I get that choice can be overwhelming, but that generally doesn't change whether people get the concept.




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