Neither; things like this are planned and scheduled on slower timescales than news cycles.
This one is likely due Biden being done his "settling into office" period, and having begun (over the last 6–12 months) to push regulatory agencies under the executive into more democrat-oriented stances.
If there was any recent event that caused the FTC to (be told to) "pull the trigger" on this, it was the midterm election effectively "taking the temperature of the country", and finding enough confidence remaining there to push through things like this without being likely to set off widespread discontentment in the news media.
This one is likely due Biden being done his "settling into office" period, and having begun (over the last 6–12 months) to push regulatory agencies under the executive into more democrat-oriented stances.
If there was any recent event that caused the FTC to (be told to) "pull the trigger" on this, it was the midterm election effectively "taking the temperature of the country", and finding enough confidence remaining there to push through things like this without being likely to set off widespread discontentment in the news media.