This is exactly what I was thinking. No one knew who he was, and I'm still seeing Minecraft as one of the most popular apps on the iPhone.

It's currently the 25th highest grossing app, 12th if you exclude all the free games that rely on in game purchases.

The fact that my wife knows what Minecraft is speaks worlds, when I barely get her to pick up an xbox remote, let alone think she'd find an obscure indie developer.