Twitter and Instagram are “free”. Running servers costs money, made more expensive by the choice in the Mastodon design to not support virtual hosting on a per-domain basis. You have to run (and admin) a complete new instance of Mastodon for each domain you wish to support.
It would be really really nice if it was easier for small organizations. For big organizations they're already in the business of running their own websites and this isn't anything new.
My experience is that for large enough definitions of big they definitely do. I'd be shocked if any company with a market cap of >$100B didn't for instance (there are 120 of those), or any country with a GDP > $200B (there are 51 of those). As you start shrinking to more reasonable definitions of big I'm sure you'll start collecting some outliers who don't, but I bet you have to get reasonably small ($1B market cap as a wild guess?) before the majority don't
I count "administering VMs allocated on someone else's hardware" here, since it counts for running mastodon - the real giants probably almost all run some of their own hardware, but that probably drops off much faster.
Yes, as others mentioned, there will be hosting providers doing this for companies. The big upside is that you truly own the content and define your rules. I assume the costs for running a larger Mastodon instance are trivial compared to how much it costs to run ads on Twitter.
> No organization wants to do this, unfortunately. Twitter and Instagram are “free”. Running servers costs money […]
2000 active users for $89 per month[1]. That's probably less than you would spend on toilet paper for 2000 employees. I don't think money would be the biggest reason why an organization or company wouldn't commit to the Fediverse.
Mastodon is also a DigitalOcean 1-click app[2] if you're willing to spend more time.
If the version info on that DO link is correct, it's 2 and a bit years out of date. I'm sure it has support for updating everything internally, but I have to wonder if that's the best way to do this.
Twitter and Instagram are “free”. Running servers costs money, made more expensive by the choice in the Mastodon design to not support virtual hosting on a per-domain basis. You have to run (and admin) a complete new instance of Mastodon for each domain you wish to support.