Twitter had a loss but had been profitable before.
Twitter has a huge following/user-base worldwide.
The hard part of creating the brand has happened.
He just needs not to break it, trim some fat and appease advertisers. (In a possible recession, so that is the hard part of his job.)
The HARD problem Elon has is of his own creation.
He leveraged massively to bring this deal to fruition.
During a downturn.
So if let us say Tesla stock goes down considerably that might be an issue.
If Twitter does not get called for its debt, Elon is going to make lots of money when he "brings it back to the people," out of pure kindness mind you, and it goes public again or there is a secondary offering. He bought it in bad times at "low brand value."
The other value to Elon is he will increase his brand. Elon's value is in his name. Twitter can help him there, as it does daily.
Edit: P.S. Oh, a bit more related: It will get sued. In fact it already is in the process from my understanding for botching/ignoring California WARN act regarding layoffs. So... good way of spending money. And he can not demand them to waive it off with a severance letter.
Twitter had a loss but had been profitable before. Twitter has a huge following/user-base worldwide. The hard part of creating the brand has happened.
He just needs not to break it, trim some fat and appease advertisers. (In a possible recession, so that is the hard part of his job.)
The HARD problem Elon has is of his own creation. He leveraged massively to bring this deal to fruition. During a downturn. So if let us say Tesla stock goes down considerably that might be an issue.
If Twitter does not get called for its debt, Elon is going to make lots of money when he "brings it back to the people," out of pure kindness mind you, and it goes public again or there is a secondary offering. He bought it in bad times at "low brand value."
The other value to Elon is he will increase his brand. Elon's value is in his name. Twitter can help him there, as it does daily.
Edit: P.S. Oh, a bit more related: It will get sued. In fact it already is in the process from my understanding for botching/ignoring California WARN act regarding layoffs. So... good way of spending money. And he can not demand them to waive it off with a severance letter.