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I think deep down we all knew that burning people out has a decent chance of getting you solid results in the short term. The problem comes after, when people who understand best how your systems work will quit because they’re burned out husks of their former selves.

This is obviously not sustainable, because it’s difficult to recruit after you’ve built a reputation as burnout central.

Unless the business is run by a “tech visionary” who is “making the world a better place” and has millions of fans. These millions of fans would jump at the chance of working for him.

Musk burning out Twitter employees by making them do twice as much work is fine, because he’ll have no trouble recruiting. He might be able to turn the business around.

It’s quite possible there will copycats, but they’ll have less success than Musk.




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