'Ethics, Transparency and Accountability' is a decently important part of any data warehousing company.
If you are going to be hosting petabytes of data and in the business of showing advertisment, a lot of recommendation algorithms work in the background. A lot of times they aren't perfect and end up showing information which could be very high correlated but culturally sensitive, offensive or avoidable. People working in fairness and accountability run a lot of experiments to make sure biases don't get amplified in service offerings.
If you are going to be hosting petabytes of data and in the business of showing advertisment, a lot of recommendation algorithms work in the background. A lot of times they aren't perfect and end up showing information which could be very high correlated but culturally sensitive, offensive or avoidable. People working in fairness and accountability run a lot of experiments to make sure biases don't get amplified in service offerings.