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Would love to know what other people think about the overall design and comunication stategy of Charm. On one hand I already knew who did this project even before the image was fully loaded, youtube content seems interesting, and branding is very strong but I also feel a bit overwhelmed by all the brands shouting at me. they have Charm Cloud, VHS, Soft Serve, Buble Tea, Lip Gloss, Charm, Wish, Bubbles, Glamour, Harmonica, Gum, Skate, Glow.


I miss how CPAN required that you name modules. they were named according to their capabilities, and they were narrowly scoped.

these days, you just pick a word from the dictionary, and that's your software's name. now I have 1000 names to remember.


I personally love it. It's charming :)

The other themes that all the tools have are quality, usefulness, and creativity. Personally my favorite is gum, it makes me want to write shell scripts. It's like zenity for the terminal.


I love their branding




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