I'm unironically sure it's helping their engagement numbers. Someone with the app installed on their phone is going to engage much more frequently.

At least anecdotally this push was the final push I needed to stop using reddit. I went from probably browsing for a few hours a day to maybe once or twice a month when a friend links me a post.

>Someone with the app installed on their phone is going to engage much more frequently

This sounds like something management would claim, but how so? What's inherently more appealing or engaging about the app, especially when you're practically forcing people to use it?

you can send push notifications, and it's one fewer tap to get on reddit. I think the push notifications are the main benefit.

Bored people open apps before they browse to URLs.