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This ^

Do customers say the thing have value at the current stage?

If yes - start charging for that value.

If no - it’s not an MVP yet.



What about clients who "want that one feature that isn't present currently but you show your future roadmap does so they will wait till you get there? "

There is a chance without revealing your roadmap, they "mught" have gone with the current version, like you make a pitch and they like it and want to buy but then you show your roadmap and they are like "oh nice. Let's wait till you reach this" ?


"I would buy if you had this feature..." is one of the most deceptive ways of saying "No thanks, I'm not interested."


This!! I worked for a startup and we were always chasing the "I would buy if you had this feature..." feature for every company who didn't yet buy the product. It was a total mess. And worst of all most companies didn't buy the product once we implemented the exact feature they wanted.




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