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A recent article in the New York Times called "Generation Sell" also talks about this issue: http://www.nytimes.com/2011/11/13/opinion/sunday/the-entrepr...

"Well, we’re all in showbiz now, walking on eggshells, relentlessly tending our customer base. We’re all selling something today, because even if we aren’t literally selling something (though thanks to the Internet as well as the entrepreneurial ideal, more and more of us are), we’re always selling ourselves. We use social media to create a product — to create a brand — and the product is us. We treat ourselves like little businesses, something to be managed and promoted."




Relevant and prescient: http://xkcd.com/137/




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