As I was reading https://htmx.org/, I kept thinking "Oh crap, yet another framework ripping off intercooler/alpine. Why?". Then I when I got to the bottom, I read that it's a rebrand/rename of intercooler, which gives me a lot more confidence/trust about the project. I would recommend putting the "htmx 1.0 = intercooler 2.0" at the top of the htmx website, similar to the intercooler website.

Note: while the htmx homepage is short, I spent about 30 seconds reading/thinking about each "motivation" bullet point, and my monkey brain is very content jumping to conclusions about the project at a much faster pace, :).