Those people are then, to further the analogy, not “web” developers but “Google network” developers. Therefore, I would not ask them to do anything more than they are doing; what they are doing is irrelevant to the new interlinked network.
Which is fine. I'm sure they will care when the new interlinked network becomes relevant to anyone for anything.
(If one wants to do that road, one should probably start reasoning from the "killer app" of a novel network model. The killer app of the web was HTML, and specifically the hyperlink combined with the URL, which allowed for association of information in a way that hadn't been possible before. It'll be hard to one-up that, but if someone could find a way to do it that would be hard for HTML to just grow to consume, there may be room for a novel information service).
