The point is that you're not supposed to receive the text by itself, the text is only there to entice you to visit the site, but you're supposed to click links, subscribe to the newsletter, get tracking scripts served to you, and buy whatever product/service they're luring you towards with those blog posts.
Nowadays every marketing person will strongly insist on producing tons of semantically meaningless "blog posts" just to generate some new "content" on the site so that google ranks it higher. The blog very rarely exists for you to just read it, most of the time it's a marketing tool supposed to steer you towards something else, and it's not in their interest to allow you to just read the text without the accompanying cruft.
Nowadays every marketing person will strongly insist on producing tons of semantically meaningless "blog posts" just to generate some new "content" on the site so that google ranks it higher. The blog very rarely exists for you to just read it, most of the time it's a marketing tool supposed to steer you towards something else, and it's not in their interest to allow you to just read the text without the accompanying cruft.