Welcome to the PR game. Embargoes are part of it. If you don't like this, find someone else to run PR for your company or at the very least, find someone with a lot of experience to advise you on how things work.
As hackers we're idealistic about how things work, expecting the world to follow logical patterns. But trust me, the press does not work remotely close to how one would hope. If you cannot stomach that, outsource it.
For TechCrunch, don't let them set the embargo time. Set one yourself, offer it to them as an exclusive. If they pass it up, move on. If they don't run it at the time you set, have a back up plan in place. TC will not make or break you. Do not allow yourself to be at their mercy. They have way more experience than you do. Act like you belong and control your own destiny.
As hackers we're idealistic about how things work, expecting the world to follow logical patterns. But trust me, the press does not work remotely close to how one would hope. If you cannot stomach that, outsource it.
For TechCrunch, don't let them set the embargo time. Set one yourself, offer it to them as an exclusive. If they pass it up, move on. If they don't run it at the time you set, have a back up plan in place. TC will not make or break you. Do not allow yourself to be at their mercy. They have way more experience than you do. Act like you belong and control your own destiny.