Aren't trademarks dependent on enforcement? i.e. if you allow your mark be diluted[1] by projects you like - you will have a harder time down the road defending against use by projects you don't like. So the best strategy is to go ape on everyone, including those you like. IANAL.
I have heard this. But if that’s the case, and you liked the projects / developers, couldn’t a highly restricted licence be granted to the project?
A $1, non-profit, licence that can be modified or removed at anytime. It could even have an NDA attached so it can’t be publicly discussed.
Maybe they wouldn’t accept that. But it seems like there should be a way to officially allow a project like this to exist without enabling other groups that are not guided by motivations the licence aligns with.
1. e.g. Kleenex