Agreed, and that's if they review the product at all.
Lots of reviewers talk about the delivery, how Amazon Prime bungled the return or even a completely different product; all completely unrelated to the actual features of the product you'll be buying. Pair that with how Amazon allows companies to put completely different products on the same offering with "variants" that are again abused by companies to transfer reviews from a well received product onto a poorly received one. Most users just look at the five start v. one star ratio in the end anyway so an electrician going over a wire gets the same final weight as someone that confusingly put a question in the review box.
I've put up good quality critical reviews too and had them silently removed. Amazon may be an okay place for getting an item, but too many people use it as a discovery and curation vehicle and that's where the manipulation starts and ends. I get better product recommendations looking almost anywhere else than the Amazon search box.
Lots of reviewers talk about the delivery, how Amazon Prime bungled the return or even a completely different product; all completely unrelated to the actual features of the product you'll be buying. Pair that with how Amazon allows companies to put completely different products on the same offering with "variants" that are again abused by companies to transfer reviews from a well received product onto a poorly received one. Most users just look at the five start v. one star ratio in the end anyway so an electrician going over a wire gets the same final weight as someone that confusingly put a question in the review box.
I've put up good quality critical reviews too and had them silently removed. Amazon may be an okay place for getting an item, but too many people use it as a discovery and curation vehicle and that's where the manipulation starts and ends. I get better product recommendations looking almost anywhere else than the Amazon search box.